Each Tru Earth eco-strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of detergent that you just toss in the wash.
New zero-waste compostable packaging
No measuring & no mess
Dissolves completely in Hot or Cold Water.
Works in all washing machines, including HE. Front loads or top loads.
Helps keep 700,000,000 plastic jugs out of landfills per year
Tru Earth Certifications
Free of added dyes
Free of chlorine bleach
Free of 1,4-dioxane, as certified by independent laboratory tests
Readily biodegradable in accordance with OECD 310D
Hypoallergenic, certified by independent dermatologists
Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
Gentle Enough for Even the Most Sensitive Skin
Not only are Tru Earth Eco-Strips incredibly convenient, we pride ourselves on safety and health. Tru Earth Eco-Strips are hypoallergenic, vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.
Detergent that cares about our planet
94% less transportation pollution
We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses less plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.
Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strips helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees
Uncompromising Cleaning Power
Just because you want the chore of doing laundry to be simpler, cleaner, and more eco-friendly doesn't mean you have to give up cleaning power. This is why we haven't cut any corners with Tru Earth Eco-Strips Laundry Detergent.
Each strip of Tru Earth laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.