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Why we love Tru Earth at Recology

Tru Earth just works, why all detergents are not made like this I dont know, firstly they use cardboard packaging and sustainable practives but its the fact that you can fit an entire years supply of Tru Earth in a single months box of normal detergent was the selling point for us,

Just think of the savings in water, transport, fuel, plastics and so many we have nto thought of that concentration of the product provides, and they have sold more than 5 million of these - that really starts to add up.

Chek out our full review here

Tru Earth

Tru Earth Eco-Strips are the smartest way to clean laundry, period

Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).

The smart hypoallergenic laundry detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.

Clean, green, and simple! 

The laundry detergent you use, should be as sensitive to your skin as it the environment.

It is our mission to put your family first, and is why our eco-strips are hypoallergenic and paraben free.

When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet.

Tru Earth CertificationsParaben-freePhosphate-freeFree of added dyesFree of chlorine bleachFree of 1,4-dioxane, as certified by independent laboratory testsReadily biodegradable in accordance with OECD 310DHypoallergenic, certified by independent dermatologistsVegan: no animal-based ingredients or testing on animals by us or our ingredient suppliersManufactured in Canada

Laundry Detergent that cares about our planet - 94% less transportation pollution

We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergents have a dramatically smaller eco-footprint than liquid and powder detergents. Tru Earth's packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.

Over 30 billion loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading liquid detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strip laundry detergents helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous.

Gentle Enough for Even the Most Sensitive Skin

Not only are Tru Earth Eco-Strips incredibly convenient, we pride ourselves on safety and health. Tru Earth Eco-Strip laundry detergents are hypoallergenic, vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.

Here are just a few of our hypoallergenic laundry detergent's certifications:

Paraben-free, Phosphate-free, Free of added dyes, Free of chlorine bleach, Free of 1,4-dioxane, as certified by independent laboratory tests,

Readily biodegradable in accordance with OECD 310D

Hypoallergenic laundry detergent, certified by independent dermatologists

Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers

Plastic-free, Zero Waste Laundry Detergent

700,000,000 plastic laundry jugs are dumped into landfills across North America every year.  Not Tru Earth!

Our zero waste laundry detergent strips are packaged in a plastic-free compostable cardboard sleeve.  

Better yet, our plastic-free package doubles as a shipping envelope further cutting back on waste. 

No More Measuring - No More Mess

Let’s face it.  Traditional liquid laundry detergent is messy, and wastes so much space.  Measuring out detergent whether it is liquid or powder almost always results in spillage.  

I don’t know about you, but when I’m doing laundry, I don’t need another thing to clean up.With Tru Earth, 1 strip equals 1 load.  No measuring and nothing to spill.

Uncompromising Cleaning Power

Just because you want the chore of doing laundry to be simpler, cleaner, and more eco-friendly doesn't mean you have to give up cleaning power.  This is why we haven't cut any corners with Tru Earth Eco-Strips Laundry Detergent.Each strip of Tru Earth Liquidless laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.

Experience Uncompromising Cleaning power that 

- Removes The Toughest Stains
- Reveals Vibrant Colours
- Restores Radiant Whites

No More Wasted Space

Take back your cupboard space! Traditional liquid laundry detergent, and powdered detergents fill up valuable cupboard space.  

Tru Earth's Laundry soap give you back your space with our ultra-efficient packaging. Our packaging is so efficient that, you can fit over 400 loads worth of Tru Earth Eco-Strips in the same space as a single 100 load jug of traditional detergent.

Tru Earth Package dimensions: Length - 22cm, Width - 14cm, Height -2cm


Still love them after 4 shipments

Great! The whole family loves them. I love looking in the cabinet for detergent and instead of a plastic jug I see a pretty little container with strips in it.

Jennifer S

Dirty Rancher Approved

We've been using these strips for over a year now and they work great, even in our questionable well water and filthy, grubby clothes from two ranchers and our free-range wild children. ;) Love this innovative Canadian product.

Justine L

LOVE this detergent!

I was pleasantly surprised at how easy it is to store and use these strips and at how well they cleaned. I'm never going back to bottled detergent again!!

Pamela W

Laundry Strips AMAZING

Really am enjoying these for my home laundry. Am thinking of buying the baby strips to send to my Granddaughter for the new baby.

Terry T

Great product!

These detergent strips will get all of your clothes clean without the mess of liquid detergent!

Jamie M